Monday, April 16, 2007

Ad: Hershey

Ever since Milton Hershey founded his beloved chocolate in the early 1900’s, little advertising has been needed to bring about the annual sales that Hershey Co. grosses on a year to year basis. For years parents have been passing on the tradition of Hershey chocolate bars from generation to generation, teaching their children the secrets of the dark, intoxicating sweetness.

The first nation wide commercial for the company was shown in 1969. It was designed to play on the emotions evoked from heart-warming scenes that focused on relationships, interaction between children with one another and other similar situations. Along with these scenes in the commercial, Hershey’s trademark jingle, “the great American chocolate bar”.

Over the last couple of years advertisers would have to come up with new ways of presenting these heart warming stories, but the overall slogan of the campaign would stay the same until the present day.

Among the products that the Hershey’s company produces are the Reese’s Peanut Bitter Cup, Reese’s Sticks and Jolly Ranchers. Along with these household names, Hershey’s produces non-chocolate confectionery and grocery products. The Hershey Company exports its products to over 90 countries around the world. While employing over 13,700 people, Hershey boosts a net sale of over $4 billion a year.

The success of this 40+ year old advertising campaign has led to numerous out of the way stops on the road for a quick bite of heaven. For years people have been pouring the trademark chocolate syrup on all flavors of ice cream and adding it to the milk warming on the stove during winter for hot chocolate. Traditions have been made and argued about when it comes to the proper way of eating a Reese’s Peanut Butter Cup.
No matter what the argument or the occasion, two things remain the same – Hershey’s advertising and the love of chocolate.

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