Monday, April 16, 2007

Ad: Obesity

Ever since the 1960’s when pre-packaged food, fast food and an over all lack of general health care became popular, obesity in America has risen at an alarming rate. According to statistics, approximately 60 million people in the Unites States are said to be obese. Of these 60 million people, one-third or more of them are either African American or Mexican American women between the ages of 20 and 74. Doctors and specialists are attributing this rise in numbers to the lack of caring, connivance of fast good and the less amount of time that is spent outdoors or doing other activities in which lots of motion is required. While these contribute to the majority of people being obese, there are other factors such as genetics, medical disorders and other health problems that lead people to being medically diagnosed as obese.
While many people believe that being obese mean being severely over weight, that definition is actually wrong. A person is said to be obese only when they have a surplus of body fat. Most doctors will go by the standards of a man being obese if his body fat is 25 percent or more, and a women being obese if their body fat is 30 percent or more.
The most common way of telling if you are obese or not is to look at your BMI (Body Mass Index). A person is considered obese if she or she has a BMI of 30 or more. A BMI of 40 or more is considered severely obese.
Some of the risks that come with obesity are the health risks of diseases such as high blood pressure, type II diabetes, heart disease and various types of cancer.
Over the last couple of years, doctors and other health professionals are trying to bring large amounts of attention to this growing problem in America. Commercials, advertisements and radio announcements have all been used to bring this problem to Americans. Restaurants such as Subway and Jason’s Deli have been taking part in this campaign by producing commercials and radio announcements focusing on the healthiness of their foods.

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